{"success":true,"result":{"rows":10,"page":1,"beginNum":0,"endNum":0,"id":
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******16000,"updateDateStr":"2019-09-26","materialOneName":"市场营销","mainBody":"充分结合2020年春节特点和卡萨帝高端品牌理念与调性,通过包含但不限于创意视频、KOL跨界、品牌联合、线下事件等形式,进行事件性营销;\r\n①品牌双节传播方案需要具备从大事件策划到资源传播扩散,是一个完整的策划、制作、传播执行及落地事件闭环全案。\r\n②创意方案:\r\na)以具有代表性的创意出发,覆盖所有具有卡萨帝目标人群,引发目标人群情感共鸣;\r\nb)内容类型:本项目内容形式不限,包括但不限于创意视频、KOL跨界、品牌联合、线下事件等;\r\nc)方案须提供:完整新颖的创意、方案落地形式、事件传播规划、线上线下融合路径等。\r\n\r\n
充分结合2020年春节特点和卡萨帝高端品牌理念与调性,通过包含但不限于创意视频、KOL跨界、品牌联合、线下事件等形式,进行事件性营销;
\r\n\r\n
①品牌双节传播方案需要具备从大事件策划到资源传播扩散,是一个完整的策划、制作、传播执行及落地事件闭环全案。
\r\n\r\n
②创意方案:
\r\n\r\n
a)以具有代表性的创意出发,覆盖所有具有卡萨帝目标人群,引发目标人群情感共鸣;
\r\n\r\n
b)内容类型:本项目内容形式不限,包括但不限于创意视频、KOL跨界、品牌联合、线下事件等;
\r\n\r\n
c)方案须提供:完整新颖的创意、方案落地形式、事件传播规划、线上线下融合路径等。
\r\n\r\n有执行过与需求项目类似项目的执行经验(需提合同发票和案例进行证明)\r\n在行业内有成功案例,且成功案例对海尔有借鉴意义;(案例需要有合同及发票进行证明)\r\n供应商三证或统一社会信用代码证件真实且在有效期内;\r\n公司的营业范围与需求项目范围相符;"}}