{"success":true,"result":{"rows":10,"page":1,"beginNum":0,"endNum":0,"id":******,"demandType":"1","demandTypeName":"采购预告(需求)","demandCode":"R******2","sourceId":"******","sourceSystem":"RSP","sourceSystemName":"资源共享云(RSP)","title":"新零售模式下高端品牌人员竞争力提升项目","materialOneId":1010,"materialTwoId":2009,"typeTwo":"品牌公关","ifOut":1,"ifOutName":"是","purchaseOrg":"卡萨帝产品体验平台","biddingModel":"1","biddingModelName":"公开","datePublish":******00000,"datePublishStr":"2019-08-15","manPublish":"曹莉茹","manContact":"曹莉茹","contactTel":"******","contactMail":"******","dateSignEnd":******00000,"dateSignEndStr":"2019-08-26","detailsPageUrl":"******/enter?p_p_id=58&p_p_lifecycle=0&p_p_state=maximized&p_p_mode=view&saveLastPath=0&_58_struts_action=%2Flogin%2Flogin&userType=5","demandState":"1","demandStateName":"互动中","version":1,"timeOperationSouce":******75000,"timeOperationSouceStr":"2019-08-15","timePublishOut":******55000,"timePublishOutStr":"2019-08-15","activeFlag":1,"activeFlagName":"有效","createById":0,"createDate":******54000,"createDateStr":"2019-08-15","updateDate":******75000,"updateDateStr":"2019-08-15","materialOneName":"市场营销","mainBody":"开发品牌精品课程、打造品牌专业讲师团队，推进人转型，把直销员升级为用户经理，真正实现人人都是发酵点，提升品牌美誉，达成市场目标。\r\n

深入了解“卡萨帝品牌”，并对“新零售”模式下“高端”“家电”销售应具备的能力、用户消费需求趋势变化，有很全面的分析了解，对标行业甚至是奢侈品领域，以提升高端销售、打造终身用户为设计核心，分析市场、用户，提供解题型定制化的培训方案：

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1、品牌精品定制课程（定制、萃取、内化、具象具体、实战）：

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根据用户购买过程：解读高端人群生活方式、购买前如何交互引流到店、到店如何达成成交、购买后如何黏用户复购、甚至是成为终身用户，购买全流程触点梳理，并结合企业内现有优秀模式，内化定制输出品牌精品课程，要求理论逻辑性强，且细化可复制，实战高效！能有效的指导终端导购卖好高端是基础，做好用户交互、体验，打造终身用户是核心目标！

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2、搭建品牌讲师体系：

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包含品牌讲师胜任力模型和发展路径。制定相应培养计划，包含各阶段培训周期，课程大纲（重点），实施路径，师资力量，资源保障，产出结果，培训评估等。

\r\n\r\n有执行过与需求项目类似项目的执行经验（需提合同发票和案例进行证明）\r\n在行业内有成功案例，且成功案例对海尔有借鉴意义；（案例需要有合同及发票进行证明）\r\n供应商三证或统一社会信用代码证件真实且在有效期内；\r\n公司的营业范围与需求项目范围相符；\r\n注册资金50万以上\r\n公司成立两年以上；"}}